Nike: Unlimited Shanghai.


Design for Nike’s activation in parallel to the Olympics. A fleet of vehicles popped up in various locations around Shanghai, with the concept of bringing the Nike experience to the consumer. Comprising juggernauts with experiential containers, mid-size trucks opening up to showcase retail, small trucks with sport-specific experiences and a Lamborghini to express speed.


Studio: Rosie Lee Creative
CD: James Nelson, Mark Fleming
2016