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James Nelson = creative director at Rosie Lee in Amsterdam and formerly designer at Neville Brody’s Research Studios in London.
Yo–Hello = solo work. Why the name? Ask me when you see me.
This site = selection of my design work, commissions and visual experiments.
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If you would like more information, or to collaborate on a project, please email me: james@yo-hello.com
If you want to know what inspires me, my Instagram photo journal is a good place to start: @YoNelson.
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Copyright.
All text and images on this website are either
© James Nelson 2005–2024,
© Rosie Lee 2011–2024, or
© Research Studios / Brody Associates 2006–2012,
(except where credited specifically).
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Work History.
Rosie Lee, 13 years (2011–)
Research Studios / Brody Associates, 5 years (2006–2011)
Tomorrow London, 1 year (2005)
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Selected clients at Rosie Lee.
Nike
Timberland
Havana Club
Oakley
Saucony
The Simpsons
C.P. Company
Arnette
Beats By Dre
Converse
Polaroid
Marvel
BYBORRE
Samsung
National Geographic
AAPE by A Bathing Ape
Grammes
The OG
Muto
Punkt.
Run Dem Crew
Uniqlo
Berghaus
G-Star
Motorola
Activision
Dave White
Selected clients at Research Studios.
BBC
The Times
Barbican
Tate Modern
Mori Art Museum
Somerset House
Playstation
LG Electronics
D&AD
Red Bull
Bonfire Snowboarding
Music For Youth
Sound And Music
UsTwo
FontShop
Selected clients as Yo-Hello.
Channel4 / 4Creative
MotherlyLove
The Operators
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Publications.
Powershop 5 / Frame 2016 / p.250 (Stride store design)
Alphabet Logo / Counter Print 2015 / p.38 (British Dance Edition 2012 identity)
Design Museum: Designs of the Year 2012 / Design Museum 2012 / p.38 (BBC Global Visual Language)
Logo Design Vol. 3 / by Julius Wiedemann / Taschen 2011 (Music For Youth re-brand)
The Visual Dictionary of Typography / by Gavin Ambrose & Paul Harris / AVA 2010 ('Boom' typeface designed for Aniboom)
Graphic Designers Research Projects / Solent Press 2010 / p.32–35
D&AD Student Awards 2004: The Annual / D&AD 2004 / p.106
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Selected Online Press.
Hypebeast / December 2017 (Nike AF100 Beijing spatial design)
Evening Standard / September 2017 (NikeLab x OFF-WHITE “OFF-CAMPUS” experience / spatial design)
Hypebeast / September 2017 (NikeLab x OFF-WHITE “OFF-CAMPUS” experience / spatial design)
Hypebeast / August 2016 (Nike Unlimited Shanghai experience + spatial design)
Architonic / June 2016 (DRoP! visual identity + store design)
Visuelle / June 2016 (DRoP! visual identity + store design)
Hypebeast / May 2016 (DRoP! store design)
It’s Nice That / September 2015 (Channel 4’s Hunted visual concept)
Architonic / May 2015 (Stride visual identity + store design)
Freshness Mag / March 2015 (Nike Air Max Day Shanghai)
FormFiftyFive / September 2013 (Yo-Hello mini-feature)
Hypebeast / September 2013 (Nike London HQ Redesign)
SneakerFreaker / September 2013 (Nike UK HQ Recieves an Awesome Makeover)
Creative Review / February 2013 (The V&A’s changing face of Bowie print)
Wallpaper* / February 2013 (Designers contribute typography to the ‘The changing faces of Bowie’ poster)
FastCoDesign / February 2013 (101 Typographic Tributes To David Bowie, Collected On One Glamorous Poster)
Computer Arts / June 2012 (The 200 Best Design Moments Ever: Research Studios and the BBC)
Counter Print / April 2012 (Run Dem Crew marathon posters)
It's Nice That / November 2011 (Away! Away! Away! book cover)
Collate / November 2011 (Away! Away! Away! book cover)
Creative Review / October 2011 (Into The Fray)
Collate / October 2011 (Into The Fray)
.net Magazine Awards / December 2010 (Redesign of the Year award for BBC News)
Digital Arts / August 2010 (Granimator creator pack launch at Apple Store)
Collate / July 2010 (Music For Youth re-brand)
Hiiibrand / July 2010 (Music For Youth re-brand)
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Selected Printed Press.
étapes / Issue 268 / July 2022 / p.126–129 (Nike Air Research Centre)
bob (International Magazine of Space Design) / Issue 111 / October 2013 / p.41–47 (Nike London HQ Refresh)
Icon / Issue 108 / June 2012 / p.37 (ReThink: Rail Ticket Vending Interface)
The Creative Review Annual 2012 / May 2012 / (Uniqlo Ultra Light Down installation)
The Creative Review Type Annual 2011 / Feb. 2011 / p.25 (Bespoke typeface category for UsTwo's Granimator project)
Eight:48 / Issue 03 / Nov. 2010 / p.5 (Sound and Music brand poster) & p.23 (What Next? lecture posters)
Creative Review / April 2010 / p.24–26 (Case Study: BBC Online Visual Language)
Computer Arts Projects / Issue 134 / March 2010 (Project Management Masterclass: Aniboom)
Design Week / 11th March 2010 (BBC Global Visual Language)
Computer Arts Projects / Issue 129 / Nov. 2009 (Creative Workshop: Anatomy of a Rebrand: Bonfire Snowboarding)
Creative Review / Sept. 2004 / p.27 (Showcase: Degree Shows)
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Talks.
What Will You Do When The Life You Know Is Over? (Southampton Solent University, 03.2018)
What Will You Do When The Life You Know Is Over? (Southampton Solent University, 03.2017)
What Will You Do When The Life You Know Is Over? (Southampton Solent University, 10.2015)
What Will You Do When The Life You Know Is Over? (Southampton Solent University, 10.2014)
What Will You Do When The Life You Know Is Over? (Southampton Solent University, 10.2013)
What Will You Do When The Life You Know Is Over? (Southampton Solent University, 11.2012)
What Will You Do When The Life You Know Is Over? (Southampton Solent University, 12.2011)
What Next? (Southampton Solent University, 10.2010)
Granimator Creator Pack Launch (Apple Store, Regent Sreet, London, 08.2010)
What Next? (Southampton Solent University, 11.2009)
What Next? (Southampton Solent University, 01.2009)
What Next? (Southampton Solent University, 11.2007)
What Next? (Southampton Solent University, 11.2006)
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Education.
BA (Hons) Graphic Design / Southampton Solent University (2001–2004)
Foundation Studies: Design / University for the Creative Arts Farnham (2000–2001)