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MotherlyLove / Identity.
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A comprehensive visual identity for a new range of luxurious yet affordable natural massage oils for mums to be and beyond named MotherlyLove.
They were keen to stand apart from competitors in the mother and baby market, so we helped them steer clear of typical visual clichés and gave them a bold and fun feminine brand.
This ongoing project has so far included: visual identity; packaging; website; stationery; marketing collateral and apparel.
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Logo reveal at launch.
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Massage oils packaging: minimising waste, practicality and highlighting the natural ingredients used are core values which were emphasised with this simple design.
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Website home page.
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Website product page: information on ingredients and benefits are surfaced in an easy-to-digest manner.
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Packaging + founder portrait photography: MotherlyLove is founded by a former midwife; her values and character are core to the brand.
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Business card / Packaging prototype.
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Excerpt from the brand styleguide.